In future research projects we explore human behavior, attitudes and values with the use of qualitative and ethnographic methods. We do this to understand in which direction people are moving in their lives and what types of problems and dreams they have. By identifying and understanding unmet needs and desires we can help our clients develop future products and services that answer to people’s problems. Our approach and methods of research are especially useful for clients that need to gain a deeper and more nuanced understanding of people’s behavior. Or when there is a need to understand what lies beneath puzzling results from other research studies.
We mainly work within four research areas: food/beverage, beauty/hygien care, new technologies/communication and environment/sustainability issues.
Specific future research services include:
- Ethnographic consumer studies with visualizations of future business solutions and visions.
- Tailor made trend updates/newsletters.
- Curated trend trips to global cities with tailored routes and inspiring meetings (we can also offer this service in Stockholm, Sweden). Download a pdf about our trend trip offer here (in Swedish).
- Trend analysis workshops and seminars.
For more information about reference projects please see more under Projects.
For more information please contact Business Development Manager Henrik Östling, through e-mail or telephone: +46 709 920 554 or Future Research Manager Elin Åström Rudberg through e-mail or telephone: +46 708 32 07 36.