German quality meets Swedish brewing craft with the new Falcon Pilsener.  NINE was briefed to incorporate the design associations that classic German pils bring, with clear reference to the tradition and heritage of the Falkenberg brewery. The solution is a classic beer design, using attributes from old Falcon promotion materials.

Falcon Pilsener is a classic pale pilsner with strong flavors of hops and distinct bitterness, it can be found at Systembolaget starting September 1st 2011.  Try it!  The beer connoisseurs at our office say it’s excellent with spicy food and snacks or, just chilled in your hand.

The new design features our well-known icon the falcon and has attitude and personality, says Paul Davies, Marketing Director Carlsberg Sweden.
http://www.dagensmedia.se/nyheter/byraer/article3271792.ece