The new Ramlösa premium bottle, designed by NINE and made out of plastic PET, serves the purpose of being sold in exclusive restaurants, venues and nightclubs. In these environments consumers seek a more luxurious look and feel and not the “regular” PET bottle feeling.
The old premium bottle of glass was costly to manufacture as well as environmentally unfriendly. NINE was briefed with the seemingly impossible mission to design a new premium bottle in PET, since the association to plastic materials is not premium in the target group. However, the result is very much a premium product and has been well received both due to its esthetic appeal and the environmentally positive effects from lower CO2 emissions.
The premium feeling was achieved by creating a bottle that borrows form and shape from the world of old crystal glasses – but with the material that comes from a modern and much less premium world. The contrasts make the result both interesting and beautiful.
- We really believe in the possibility to change people’s minds about material, such as PET, as something that is environmentally friendly but historically has lacked the premium feeling that is crucial for Ramlösa in restaurant environments. The new Ramlösa made out of PET really signals the quality that the product demands, says Lotta Onajin, Client Director at NINE. Read more about the project in the case section on your right.
The new bottle has been available in restaurants since the middle of May 2011. NINE and Carlsberg have received a lot of attention for the project, and received numerous awards and nominations. One of the most prestgious is the specialised packaging award Pentawards. Out of over 1000 contributions from 51 countries NINE and Ramlösa was awarded Best-Of-The-Show in 2011, in good company of brands like Heineken, Marc Jacobs, Coca-Cola, Pernod & Ricard, Remy Martin, Jean-Paul Gaultier, Calvin Klein, Swarovski, Valentino, Guerlain, LVHM/Moet & Chandon, Johnnie Walker, Hugo Boss, Waitrose etc.
For more information please contact NINE’s Business Development Manager Henrik Östling, at henrik.ostling(at)nine.se or +46 709 92 05 54.
Some more links to press about the project:
Packnyheter
Dieline
Pentawards
Cap&Design
Packnet
BrandNews
Red Dot
POPSOP
