Article #01: THE FUTURE OF PACKAGING IS IN THE CLOUDS, SO WE NEED TO KEEP OUR FEET ON THE GROUND

By: Sabina Svensson Senior Innovation Manager @NINE

A few weeks ago, I had the chance to visit and participate in the Mobile World Congress 2017, held annually in Barcelona. With around 120,000 visitors networking and keeping up with the latest inside a venue of eight big warehouses that held nothing less than a smorgasbord of technology; endless variants of smart watches, VR headsets, and connected all sorts of things.

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WAKE UP! @NINE Breakfast Seminar When Physical Products Morph Into Digital

Way before the daily grinds of the 9-5 workday began, NINE welcomed a crowd of dynamic guests to WAKE UP! @NINE, our new Breakfast Seminar initiative which aims to educate and inspire brand leaders with some early morning food for thought about topics driving innovation. The talk, hosted by our energetic and awesome speakers from NINE, Client Director, Sebastian Tarkowski, Insights Director, Limor Janssen, and Senior Industrial Designer, Ed Martin, touched upon the topic of When Physical Products Morph into Digital.

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Mobile World Congress '17

NINE recently attended the Mobile World Congress in Barcelona, the world's largest gathering for the mobile industry. This year, around 110 000 people from all over the world visited the animated conference made up of eight giant warehouses filled with the latest on 5G, wearables, connected cities, smartwatches, connected cars and...connected you-name-it! And of course we weren't only there to witness the latest mobile innovations, but also to mingle and make new connections over a tapas or two.

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Pastejköket goes Veggie

Pastejköket - the number one brand in Sweden for spreadable liver pâtés has just launched a vegetarian pâté for all you vegetarians, flexitarians, pescatarians…you get the picture. NINE was assigned to lock-down Pastejköket recognition, while differentiating the new product from the rest of their pâté range. The result builds on Pastejköket’s recently updated design that´s modern, confident, and boldly stands out while communicating all the tasty benefits.

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