NINE is very proud to present the latest collaboration with Carlsberg Sverige; the new identity for another Swedish beverage icon – Falcon.
The new identity brings back the proud falcon and infuses attitude and personality to the brand. The ambition has been to find the key Falcon brand carriers in reference to its target group, some of the emotional recall lost in the process of several re-designs. Thorough consumer research – qualitative as well as quantitative – has clearly shown that the consumers like the new and proud Falcon. Needless to say we will be following the sales numbers with great interest!
The new design was developed in close cooperation with the Carlsberg team. Read more about the project in the PROJECTS section of the site, where you’ll also find more visual inspirational documentation.
